MarkMonitor Online Barometer Gets Brand Owners Primed for the Holiday Shopping Season
With the holiday season in high gear, get the latest online shopping trends, consumer buying statistics and the affect that counterfeit goods has on buying decisions and brand loyalty.
Some great facts you’ll see in the MarkMonitor Online Barometer | Global Online Shopping Survey:
- Marketplaces rank highest in online security at 72% – see how other channels fare and how trust varies by region and age
- The impact of counterfeiting on consumers: 71% say it brings down brand image
- Why some consumers purchase counterfeits intentionally: 63% say it was simply cheaper
- And much more
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