MarkMonitor
Online Barometer

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The MarkMonitor Online Barometer surveyed global consumer shopping habits. It reveals attitudes and opinions about buying counterfeit goods and the security concerns people have about shopping online.

Report Highlights:

24% of consumers have bought products online that turned out to be fake

70% of shoppers wouldn’t buy counterfeit goods

Globally, consumers do 34% of their shopping online — this increases by 15% during the festive period

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