PROTEZIONE DEL BRAND ONLINE - COMPRENDERNE GLI ELEMENTI FONDAMENTALI, I PROBLEMI COMUNI E I TREND DEL PANORAMA DIGITALE ODIERNO.

Se sei interessato alla protezione del Brand nel mondo digitale o se desideri restare aggiornato e approfondire l’argomento, il Symposium di MarkMonitor fornisce una panoramica sui più recenti sviluppi nel settore e spunti interessanti per affinare o disegnare la vostra strategia Brand Protection online. Le sessioni in agenda affronteranno come proteggere i propri diritti in ambito Google Paid Search e tratteranno dell’importanza di stabilire partnership su scala globale con Enti quali Europol, i Registri locali e i Marketplace.

Durante la giornata verrà inoltre presentato uno studio sul comportamento di un campione di consumatori che, inconsapevoli, si sono trovati a navigare su siti fraudolenti.

La presenza di prestigiose aziende Italiane ed internazionali e di esperti che lavorano quotidianamente per riscrivere le dinamiche e i processi di protezione dei diritti dei Brand in rete, fanno di questo evento un’occasione di confronto preziosa e unica nel suo genere.

Relatori confermati


Margherita Puca has joined Valentino in 2014 as Intellectual Property Legal Counsel. Margherita is part of the Intellectual Property team, handling the management and protection of Valentino’s Intellectual Property assets. Margherita is in charge of the domain name management and is the coordinator for the online brand protection.


Born in Padova, Antonella Andrioli graduated in law at the University of Padova in 1988 and, after 12 years in the private practice, she joined the in-house practice in February 2000. Antonella is Group General Counsel of Valentino Spa since 2006, where she leads a team of 11 lawyers, covering corporate and commercial law, M&A, IP, litigation, HR, competition law and compliance matters and supporting the business on a worldwide basis. She is Corporate Secretary and member of the Organismo di Vigilanza in Valentino Spa and in all the Italian subsidiaries.


Digital Marketing Manager with 9 years’ working experience for market leader brands. Currently working at MSC Cruises Headquarter in Geneva. Before joining MSC in 2012, he worked for almost 5 years for Nestlé Italy as Digital Communication and CRM Specialist and previously for RAI Corporation in New York City.


Senior IP Legal counsel at eBay, I have a global role taking care of Rights Owner relations and IP counselling. In addition, I manage the VeRO program, in particular re Germany, Italy, Austria and Switzerland. Through the VeRO program, eBay actively partners with more than 40.000 of rights owners. Launched in 1998, VeRO provides rights owners with an easy-to-use system that allows them to quickly and easily report counterfeits or copyright infringements and eBay will remove the listing.


User Experience Researcher with PhD in Applied Psychology and Ergonomics and almost ten years of international research experience in the field of UX & HMI. My specialties: user behavior analysis using both quantitative and qualitative methods, with a focus on eye tracking. Before joining TSW I worked in academia for almost 8 years of which four years in France as a UX & HMI Researcher and previously in the USA as a Visiting Scientist.

Programma

Registrazione


Location

Terrazza Martini

Piazza Generale Armando Diaz,
7 (15 Floor),
20123 Milan

HOTEL IN ZONA

Hotel dei Cavalieri
Piazza Giuseppe Missori, 1, 20123 Milano, +39 02 88571 (4 stars)

Starhotels Rosa Grand
Piazza Fontana, 3, 20122 Milano, +39 02 88311 (4 stars)

NH Collection Milano President
Largo Augusto, 10, 20122 Milano, +39 02 77461 (4 stars)