There's always an imposter seeking to steal the spotlight from your business.
In spite of that, can consumers find your authentic brand, products and services online? Demystify cybercrime in the company of experts and peers at an historic movie theater during the MarkMonitor Forum 2018. Keynotes, panels, workshops and more will cover how to protect your brand against vulnerabilities across the internet. Safeguard hard-earned customer trust from domain threats, counterfeiting, fraud and more while learning to communicate the success of your strategy to internal leadership.
If half the battle is knowing what you're up against, then you're well on your way to better brand protection. Join your advocates in the online protection sphere for this must-attend event to find out more.
Protect your consumer’s journey with advanced developments in data science.
Ensure protection strategies count toward the bottom line for your business.
Prioritize threats and enhance searching with new innovations and features.
Learn how to earn buy-in from leadership for your online protection program.
Broadly recognized as an industry leader in the art and science of technology-infused innovation, Richard currently leads Adobe's Non-Genuine Conversion & Fraud Prevention (which might sound like “piracy” but really isn't!).
A passionate leader that comes at the issues with non-traditional perspectives, Richard shifted every aspect of how Adobe understands the issue of non-genuine software, and how to turn it into a lucrative business-growth initiative.
An executive with 30+ years building and leading world-class teams, Richard brings a senior business perspective having been the former CTO for Walt Disney Imagineering, CIO for Walt Disney Studios, Chief Communications Technologist/CTO for defense giant Northrop Grumman, and CSO for Electronic Arts focused on cyber-threat.
Keynote speaker and spokesperson for industry on abroad set of topics, including Experience Innovation, IP Protection, and Cyber Security. Richard also served as a USA White House and NSC briefer to multiple presidential administrations and top foreign leaders.
I earned a degree in Engineering from Purdue University in West Lafayette, Indiana.
Prior to embarking on “fighting pirates in the web”, my career was solely focused on Operations. I held several positions as an Individual Contributor and in Management in the areas of Engineering, Manufacturing, Quality and Materials in USA, Puerto Rico and Dominican Republic.
I was the Operations Manager for the manufacturing facilities for Microsoft Operations in Puerto Rico.
Over four years ago, I crossed over to the Anti-Piracy Services as a Channel Security Manager working with the Office Business Group Worldwide. During this period, I identified piracy opportunities and risks, and provided antipiracy solutions to several Business Channels and Programs.
In 2016, I was asked to manage the Online Enforcement Program transitioned from our Legal group. We started to enforce on marketplaces worldwide growing the presence in the Americas, Europe and Asia, including China and Southeast Asia. The Online enforcement program expanded to the e-commerce and download sites. The program included Microsoft software licenses and hardware.
This program serves as a listening method to our Anti-Piracy controls and solutions. The goal is to formally expand this program to other platforms including social media.
Marc H. Trachtenberg focuses his practice on domain name, Internet, eCommerce, social media, marketing, advertising, promotions, trademark, copyright, and innovative technologies such as 3D printing. His clients also benefit from his varied experience as a former Director of Sales for an online advertising start-up venture and a software consultant, project manager, and sales engineer specializing in enterprise implementations of hosted software platforms.
Marc represents clients in matters involving promotion and protection of their intellectual property, both online and in the brick-and-mortar world. In this capacity, he advises clients and helps them implement comprehensive strategies to protect their intellectual property rights, identifies threats to their online brand presence, including through domain name and social media abuse, and aggressively enforces these rights on their behalf. He does this both informally through his large network of industry contacts and site-specific dispute policies, as well as formally via Uniform Dispute Resolution Policy (UDRP) complaints and litigation in federal and state court. Marc has helped recover thousands of domain names in his career, both in the United States and internationally, for clients of all sizes, ranging from small businesses to Fortune 1000 companies and professional sports leagues, athletes, and celebrities, including a portfolio of almost 800 cybersquatted domain names for a professional athlete. He also regularly assists clients of all sizes with the takedown and removal of infringing, offensive, or otherwise problematic content and product listings on websites, social media, mobile apps, and other platforms.
Marc has actively participated in the development of Internet policy and governance for more than 10 years, focusing on the protection of intellectual property online, and in particular with respect to new generic top-level domains (gTLDs). He helped obtain additional intellectual property protections for new gTLDs through the Intellectual Property Constituency of the Internet Corporation for Assigned Names and Numbers (ICANN) and also actively participated in the drafting and negotiation of Specification 13 of the new gTLD Registry Agreement, which recognizes ".brands" as a category of new gTLD. He has also advised numerous clients with regard to gTLD issues and assisted with numerous applications for new gTLDs, as well as filing and responding to objections to new gTLD applications.
Charlie Abrahams is a recognized and energetic executive with an established record of creating a strong European presence for leading global technology companies. His experience includes re-building and running the EMEA organization for Network General Corporation after its divesture from Network Associates, during which he grew the organization’s revenue significantly. Previously, he was hired by Plumtree Software (later acquired by BEA) to create the European business from scratch, signing on Global 100 customers and adding consulting services. Abraham’s prior experience also includes executive positions at Amdahl Corporation, IBM and Burroughs Machines. Based in London, Abrahams has a Master’s degree with honours in economics and sociology from Cambridge University and held a scholarship to King Edward’s School in Birmingham.
Rikard Bandebo leads the product team at MarkMonitor. Prior to joining MarkMonitor, he was the Chief Product Officer at Bersin by Deloitte, where he created and led the product and advisory teams and launched BersinOne, BersinWorks, BersinEdge and the Employee Experience Dashboard. He has an extensive background building data and analytics products having led the analytics and advisory product groups at First Data Corporation and was the Senior Director and the Global Manager for the Investor Relations Roundtable and JM Lafferty Associates at CEB, now Gartner. At First Data, he also served as the Chief Economist and was a regular guest on Bloomberg TV. His career began with building analytics applications for portfolio managers at ABB Investment Management.
He obtained both his postgraduate and undergraduate degrees from the University of Edinburgh in Finance and Computer Science, magna cum laude.
Holly Sample is a Senior Client Services Manager with MarkMonitor leading the charge against online brand protection.
Combining MarkMonitor data and industry experience, Holly has developed innovative new metrics and perspectives evaluating the brand protection space.
Holly graduated from the University of Oregon with a degree in political science.
|Wednesday, October 10, 2018|
|8:30am - 9:00am||
Registration & Breakfast
|9:05am - 9:25am||
David Cooper of MarkMonitor
|9:25am - 9:55am||
Google’s Trademark Processes and Strategies
Andy Abrams of Google
|9:55am - 10:25am||
Under the Radar – The Rise of Email and Social Media-Based Brand Attacks
Marc Trachtenberg of Greenberg Traurig, LLP
|10:25am - 10:40am||
|10:40am - 11:20am||
Reframing Brand Protection – the Consumer Centric Approach, an Interview with the President & VP of Product for MarkMonitor
Chris Veator and Rikard Bandebo of MarkMonitor
|11:20am - 11:50am||
The Challenges of a Rapidly Evolving Piracy Landscape
Jane Sunderland of Sunderlaw Strategies, Inc.
|11:50am - 12:20pm||
GDPR and WHOIS: Impact on the Domain Industry and Brand Protection
Statton Hammock of MarkMonitor
|12:20pm - 1:40pm||
|1:40pm - 2:25pm||
Brand Breakout 1
The Eyes Have It: A Closer Look at the Consumer Centric Approach to Brand Protection
Mary Jenkins of MarkMonitor
Domain Breakout 1
Domain Management Trends and Hot Topics
Chris Niemi, Sherry Hildebrand and Justin Mack of MarkMonitor
|2:30pm - 3:15pm||
Brand Breakout 2
Determining Intent for Effective Brand & Fraud Enforcement Strategies
Melissa Tveit of Moneygram, Beth Banks of Cox Automotive
Domain Breakout 2
A Conversation with DigiCert; What you need to know now about ssl certificates
Jeff Barto and Ryan White of DigiCert
|3:15pm - 3:30pm||
|3:30pm - 4:10pm||
dotBrands... The Story So Far and What Lies Ahead
Martin Sutton of the Brand Registry Group
|4:10pm - 4:40pm||
Domain Customer Success Stories: Managing Cost, Complexity and Risk
Tim Wicinski of Salesforce, Lynn Humphreys of Tailored Brands, James McMahon of Backcountry
|4:40pm - 5:20pm||
Big Problems, Limited Resources: How to Manage Brand Protection Priorities
Olga Stansell of PayPal, Ismael Rios of Microsoft
|5:20pm - 5:30pm||
David Cooper of MarkMonitor
|5:30 – 7:00pm||