10.10.18

8:30am – 5:30pm
with reception to follow

Register

Who's the star of your brand?

There's always an imposter seeking to steal the spotlight from your business.

In spite of that, can consumers find your authentic brand, products and services online? Demystify cybercrime in the company of experts and peers at an historic movie theater during the MarkMonitor Forum 2018. Keynotes, panels, workshops and more will cover how to protect your brand against vulnerabilities across the internet. Safeguard hard-earned customer trust from domain threats, counterfeiting, fraud and more while learning to communicate the success of your strategy to internal leadership.

If half the battle is knowing what you're up against, then you're well on your way to better brand protection. Join your advocates in the online protection sphere for this must-attend event to find out more.

Register

Business Intelligence

Protect your consumer’s journey with advanced developments in data science.

Revenue Impact

Ensure protection strategies count toward the bottom line for your business.

Smarter Technology

Prioritize threats and enhance searching with new innovations and features.

Communicating Success

Learn how to earn buy-in from leadership for your online protection program.

Speakers

Andy Abrams
Google
Richard Atkinson
Adobe
Beth Banks
Cox Automotive, Inc.
Jeff Barto
DigiCert, Inc.
Andy Abrams
Senior Trademark Counsel, Google
Andy Abrams is a Senior Trademark Counsel in the San Francisco office of Google. His primary focus is on Google's Cloud, Apps, Open Source, and Domain businesses, and his responsibilities include developing platform policies, handling disputes, negotiating licenses, managing the company's trademark portfolio, and advising clients on various branding and marketing issues.
Richard Atkinson
Sr. Dir, Global Non-Genuine Segment & Fraud Prevention, Adobe

Broadly recognized as an industry leader in the art and science of technology-infused innovation, Richard currently leads Adobe's Non-Genuine Conversion & Fraud Prevention (which might sound like “piracy” but really isn't!).

A passionate leader that comes at the issues with non-traditional perspectives, Richard shifted every aspect of how Adobe understands the issue of non-genuine software, and how to turn it into a lucrative business-growth initiative.

An executive with 30+ years building and leading world-class teams, Richard brings a senior business perspective having been the former CTO for Walt Disney Imagineering, CIO for Walt Disney Studios, Chief Communications Technologist/CTO for defense giant Northrop Grumman, and CSO for Electronic Arts focused on cyber-threat.

Keynote speaker and spokesperson for industry on abroad set of topics, including Experience Innovation, IP Protection, and Cyber Security. Richard also served as a USA White House and NSC briefer to multiple presidential administrations and top foreign leaders.

Beth Banks
Senior Security Analyst, Cox Automotive, Inc.
Beth Banks leads phishing mitigation for Cox Automotive, Inc. Beth has spent 18 years assisting counsel, liaising with law enforcement and managing information security and risk programs focused on privacy, cybercrime detection, data protection and enterprise fraud prevention.
Jeff Barto
Trust & Identity Strategist, DigiCert, Inc.
Jeff is a trust strategist & identity advocate. 11 years into his tenure at DigiCert, he remains passionate about influencing organizations to establish and project fundamental trust on the internet – and equally passionate about helping individuals reach epiphanies about their online identities …and how to gain control of them before someone else does. A motivating and inspiring speaker, Jeff excels at crystallizing complex, touchy or technical content into focused, easy-to-understand concepts, messages and analogies. Jeff hails from decades in technology marketing and IT/security at BBDO, infoUSA, Applied Materials, Symantec, HP, and Norton. He’s presented and led compelling keynotes, track sessions, webinars, videos, podcasts and panels at ISSA and InfraGard events, CloudFest and World Hosting Days, the Online Trust Alliance’s trust summit, and a host of e-Commerce focused events such as Internet Retailer, Online Retailer, and shop.org.
Lynn Humphreys
Tailored Brands, Inc.
James McMahon
Backcountry
Ismael Rios
Microsoft
Olga Stansell
PayPal
Lynn Humphreys
Senior Corporate Counsel, Intellectual Property, Tailored Brands, Inc.
Lynn manages intellectual property for Tailored Brands, Inc., including the trademark and domain name portfolios for MEN’S WEARHOUSE, JOS. A. BANK, JOSEPH ABBOUD, K&G FASHION SUPERSTORE, and MOORES CLOTHING FOR MEN. Prior to joining Tailored Brands, Lynn was Of Counsel at Morrison & Foerster LLP, where her practice focused on trademark and copyright prosecution, litigation, and counseling. Lynn also teaches Copyright Law as an Adjunct Professor at Golden Gate Law School.
James McMahon
SEO Marketing Manager, Backcountry
James is the SEO Marketing Manager at Backcountry.com, a leading outdoor retaile.r helping customers find the best gear for their next adventure. He also manages the SEO efforts and domain management for the other sites in Backcountry’s portfolio including Competitive Cyclist, Steep & Cheap, Motosport and Bergfreunde. James has previously worked in SEO roles for Footlocker.com and Findlaw.com before moving to Park City, Utah to join Backountry in 2016
Ismael Rios
Channel Security Manager - Anti Piracy Services, Microsoft

I earned a degree in Engineering from Purdue University in West Lafayette, Indiana.

Prior to embarking on “fighting pirates in the web”, my career was solely focused on Operations. I held several positions as an Individual Contributor and in Management in the areas of Engineering, Manufacturing, Quality and Materials in USA, Puerto Rico and Dominican Republic.

I was the Operations Manager for the manufacturing facilities for Microsoft Operations in Puerto Rico.

Over four years ago, I crossed over to the Anti-Piracy Services as a Channel Security Manager working with the Office Business Group Worldwide. During this period, I identified piracy opportunities and risks, and provided antipiracy solutions to several Business Channels and Programs.

In 2016, I was asked to manage the Online Enforcement Program transitioned from our Legal group. We started to enforce on marketplaces worldwide growing the presence in the Americas, Europe and Asia, including China and Southeast Asia. The Online enforcement program expanded to the e-commerce and download sites. The program included Microsoft software licenses and hardware.

This program serves as a listening method to our Anti-Piracy controls and solutions. The goal is to formally expand this program to other platforms including social media.

Olga Stansell
Legal Counsel, Trademarks, Copyrights, Domains, PayPal
Olga Stansell is trademark counsel at PayPal, Inc. in Austin, TX handling worldwide trademark clearance, prosecution, licensing, and enforcement. She has 12 years of experience in the field of trademarks and domains at global companies like eBay, Fluor, Microsoft, and Rackspace. She has done extensive online enforcement work, including on social media, in the domain space, websites, and app stores. She is a member of the International Trademark Association and served on several INTA committees. She also provides trademark advice to non-profits. She received her JD from St. Mary's University School of Law, summa cum laude.
Jane Sunderland
Sunderlaw Strategies, Inc.
Martin Sutton
Brand Registry Group
Marc H. Trachtenberg
Greenberg Traurig, LLP.
Ryan White
DigiCert, Inc.
Jane Sunderland
Content Protection Consultant, Sunderlaw Strategies, Inc.
Ms. Sunderland is an IP lawyer and consultant on Content Protection Strategies, with clients including Lions Gate Entertainment, Inc. She has comprehensive intellectual property and content protection experience, including a long career with Fox Entertainment Group where as VP of Content Protection – Anti-Piracy she managed Fox’s global anti-piracy operations to protect content in all media, including on the Internet, with a proven track record in the design, development, and implementation of strategic anti-piracy programs and policies. In her current role, she advises her clients on copyright policy matters and the intersection with digital piracy.
Martin Sutton
Executive Director, Brand Registry Group
Martin is the Executive Director and one of the co-founders of the Brand Registry Group (BRG). The BRG is a trade association, formed in 2013, to support the interests of major brands that operate or intend to apply for their own dotBrand registries. This association tackles policy and contractual issues within the ICANN arena, where Martin has been actively engaged for many years, as well as providing a network for brand-holders to share best practices for launching and operating their dotBrand registries. A former risk manager for one of the world's leading global banks, he managed the group's domain name portfolio and the risks associated with online fraud and security, brand protection and enforcement. He also led HSBC's New gTLD programme, including the application for their own registry (.hsbc) and developing their strategic response to the introduction of 1600+ top level domains.
Marc H. Trachtenberg
Legal Affairs Manager - Brands (Global) and Marketing (Americas) , Greenberg Traurig, LLP.

Marc H. Trachtenberg focuses his practice on domain name, Internet, eCommerce, social media, marketing, advertising, promotions, trademark, copyright, and innovative technologies such as 3D printing. His clients also benefit from his varied experience as a former Director of Sales for an online advertising start-up venture and a software consultant, project manager, and sales engineer specializing in enterprise implementations of hosted software platforms.

Marc represents clients in matters involving promotion and protection of their intellectual property, both online and in the brick-and-mortar world. In this capacity, he advises clients and helps them implement comprehensive strategies to protect their intellectual property rights, identifies threats to their online brand presence, including through domain name and social media abuse, and aggressively enforces these rights on their behalf. He does this both informally through his large network of industry contacts and site-specific dispute policies, as well as formally via Uniform Dispute Resolution Policy (UDRP) complaints and litigation in federal and state court. Marc has helped recover thousands of domain names in his career, both in the United States and internationally, for clients of all sizes, ranging from small businesses to Fortune 1000 companies and professional sports leagues, athletes, and celebrities, including a portfolio of almost 800 cybersquatted domain names for a professional athlete. He also regularly assists clients of all sizes with the takedown and removal of infringing, offensive, or otherwise problematic content and product listings on websites, social media, mobile apps, and other platforms.

Marc has actively participated in the development of Internet policy and governance for more than 10 years, focusing on the protection of intellectual property online, and in particular with respect to new generic top-level domains (gTLDs). He helped obtain additional intellectual property protections for new gTLDs through the Intellectual Property Constituency of the Internet Corporation for Assigned Names and Numbers (ICANN) and also actively participated in the drafting and negotiation of Specification 13 of the new gTLD Registry Agreement, which recognizes ".brands" as a category of new gTLD. He has also advised numerous clients with regard to gTLD issues and assisted with numerous applications for new gTLDs, as well as filing and responding to objections to new gTLD applications.

Ryan White
Channel Marketing Manager, Global Programs, DigiCert, Inc.
Ryan looks after Global Programs for DigiCert’s Website Security Channel Marketing Group. He has 15 years of experience in security-related fields and Corporate Domain Management, including ICANN’s New gTLD Program. Ryan has a passion for education and enablement of website security offerings, focusing on best practices website owners can leverage to improve their site’s security footprint.
Melissa Tveit
MoneyGram International, Inc.
Tim Wicinski
Salesforce.com
Charlie Abrahams
MarkMonitor
Rikard Bandebo
MarkMonitor
Melissa Tveit
Legal Affairs Manager, MoneyGram International, Inc.
Melissa protects MoneyGram's global brands by managing its trademark and domain portfolios worldwide. In addition, she reviews MoneyGram's marketing materials for legal compliance in the Americas. Prior to joining MoneyGram, Melissa worked at Briggs and Morgan, P.A. assisting attorneys in the areas of securities law, mergers and acquisitions, corporate governance and general corporate law. Melissa graduated from the University of Minnesota with a degree in Sociology – Law/Criminology and has a post-baccalaureate paralegal certificate from Hamline University.
Tim Wicinski
DNS Architect, Salesforce.com
Coming soon.
Charlie Abrahams
Senior Vice President, Worldwide Sales, MarkMonitor

Charlie Abrahams is a recognized and energetic executive with an established record of creating a strong European presence for leading global technology companies. His experience includes re-building and running the EMEA organization for Network General Corporation after its divesture from Network Associates, during which he grew the organization’s revenue significantly. Previously, he was hired by Plumtree Software (later acquired by BEA) to create the European business from scratch, signing on Global 100 customers and adding consulting services. Abraham’s prior experience also includes executive positions at Amdahl Corporation, IBM and Burroughs Machines. Based in London, Abrahams has a Master’s degree with honours in economics and sociology from Cambridge University and held a scholarship to King Edward’s School in Birmingham.

Rikard Bandebo
VP, Product, MarkMonitor

Rikard Bandebo leads the product team at MarkMonitor. Prior to joining MarkMonitor, he was the Chief Product Officer at Bersin by Deloitte, where he created and led the product and advisory teams and launched BersinOne, BersinWorks, BersinEdge and the Employee Experience Dashboard. He has an extensive background building data and analytics products having led the analytics and advisory product groups at First Data Corporation and was the Senior Director and the Global Manager for the Investor Relations Roundtable and JM Lafferty Associates at CEB, now Gartner. At First Data, he also served as the Chief Economist and was a regular guest on Bloomberg TV. His career began with building analytics applications for portfolio managers at ABB Investment Management.

He obtained both his postgraduate and undergraduate degrees from the University of Edinburgh in Finance and Computer Science, magna cum laude.

David Cooper
MarkMonitor
Stefanie Ellis
MarkMonitor
Mary Jenkins
MarkMonitor
Statton Hammock
MarkMonitor
David Cooper
VP, Sales North America, MarkMonitor
David is a recognized thought leader in the Brand Protection space and has led MarkMonitor sales & business developments efforts for more than a decade. His tenure and experience with MarkMonitor include helping to shape, launch, and develop online brand protection programs for hundreds of the most prolific brand globally. Previously, David has held various key strategic position's for MarkMonitor; from launching new product lines, to running our Latin American sales organization.
Stefanie Ellis
Portfolio Marketing Manager, MarkMonitor
Stefanie has over ten years' experience in anti-fraud, brand protection and vendor relations, she has worked with a wide range of industries from financial to retail, manufacturing to social media. Stefanie has managed a team of Client Service Managers and Analysts supporting both the AntiFraud and Brand Protection Services in her tenure with MarkMonitor, and she has a deep knowledge of phishing fraud, grey area brand fraud/brand abuse, and the MarkMonitor customer user experience.
Mary Jenkins
Product Development Manager, MarkMonitor
An admitted data geek, Mary thrives on complex projects with a steep learning curve. A Product Development Manager with over 7 years' experience in data and analytics, her role is to champion data-driven decisions about the road map and strategic vision of MarkMonitor products. Mary loves big data and recently earned her first patent on the use of product identifiers in Brand Protection.
Statton Hammock
VP Global Policy & Industry Development, MarkMonitor
For more than 15 years, Statton has provided companies with strategic business advice and guidance on Internet policy, domain name strategy, compliance, and brand protection. As former general counsel and officer of several public, private, and non-profit corporations in the Internet industry including Network Solutions, Enom, Rightside, NameJet, and Name.com, Statton has led teams that have developed tactics, policies, procedures, and industry best practices to tackle several forms of abusive online behavior including consumer fraud, dissemination of counterfeit goods, illegal pharmacies, and trademark infringement. Statton's knowledge and contagious enthusiasm for the domain name industry has made him a sought after consultant by members of the United States Congress and a popular featured speaker at NamesCon, ICANN, INTA, and other domain name, cybersecurity, and counterfeit industry conferences. Statton holds a BA in Government from the University of Virginia and a JD from the University of Maine School of Law.
Sherry Hildebrand
MarkMonitor
Justin Mack
MarkMonitor
Chris Niemi
MarkMonitor
Holly Sample
MarkMonitor
Sherry Hildebrand
Global Relationship Manager, MarkMonitor
Sherry has over 17 years of experience working on strategic projects and partnerships. She is currently responsible for managing and overseeing the launch of new gTLDs for MarkMonitor and cultivating relationships with a variety of industry partners such as registries, registrars, and domain security providers. She is also an active member of ICANN’s Registrar Stakeholder Group (RrSG). Sherry began her career managing large, complex domain portfolios for Fortune 100 companies and helping clients develop comprehensive domain strategies. She holds a Bachelor of Science degree in Communication, Public Relations from the University of Idaho.
Justin Mack
Senior Product Manager, Domain, MarkMonitor
Coming Soon
Chris Niemi
Manager, Domain Services, MarkMonitor
With over 14 years of experience, Chris Niemi is an expert in TLD operations and support. Chris currently manages a Domain Services team that provides ancillary services – domain recovery, domain sales, and New gTLD .Brand support – which enhance our clients’ domain portfolio management strategies. Since 2011, Chris has been deeply involved with the application, delegation and operational launch processes of New gTLDs, overseeing the integration and management of the 60+ .Brand TLDs for which we are providing registrar services. Chris holds an undergraduate degree in English from Harvard and a MBA in General Management from Gonzaga University School of Business Administration.
Holly Sample
Brand Analyst Supervisor, MarkMonitor

Holly Sample is a Senior Client Services Manager with MarkMonitor leading the charge against online brand protection.

Combining MarkMonitor data and industry experience, Holly has developed innovative new metrics and perspectives evaluating the brand protection space.

Holly graduated from the University of Oregon with a degree in political science.

Alison Simpson
MarkMonitor
Chris Veator
MarkMonitor
Alison Simpson
Portfolio Marketing Director, MarkMonitor
With more than 13 years' experience in the domain industry, Alison has managed all aspects of Corporate Domain Management, including domain strategy development and implementation. Alison started her career in the domain industry with MarkMonitor as a Client Services Manager responsible for managing large complex domain portfolios for global brands. Alison is currently responsible for the overall marketing message for MarkMonitor's domain business, is a member of ICANN's Business Constituency (BC), and continues to work face-to-face with many MarkMonitor clients, providing industry insight and domain protection strategies.
Chris Veator
President, MarkMonitor
Chris Veator is a seasoned executive with over 20 years' experience building profitable businesses and outstanding teams. He has a track record of success both as an entrepreneur and in a corporate setting. Prior to joining MarkMonitor, Chris was President of Metrostudy, a Hanley Wood company, where he oversaw the rapid growth of their real estate and construction information business. Before that, he was Executive Vice President and Global Head of Intellectual Property Services at Thomson Reuters. Chris has also held senior executive roles at CPA Global, OpenText and was the founder and CEO of Artesia Technologies – a Digital Asset Management software company. Chris holds a BA in Economics from Dartmouth College.

Agenda

Wednesday, October 10, 2018
8:30am - 9:00am

Registration & Breakfast

9:05am - 9:25am

Welcome

David Cooper of MarkMonitor

9:25am - 9:55am

Google’s Trademark Processes and Strategies

Andy Abrams of Google
Moderated by Charlie Abrahams of MarkMonitor

9:55am - 10:25am

Under the Radar – The Rise of Email and Social Media-Based Brand Attacks

Marc Trachtenberg of Greenberg Traurig, LLP

10:25am - 10:40am

Break

10:40am - 11:20am

Reframing Brand Protection – the Consumer Centric Approach, an Interview with the President & VP of Product for MarkMonitor

Chris Veator and Rikard Bandebo of MarkMonitor
Moderated by Richard Atkinson of Adobe

11:20am - 11:50am

The Challenges of a Rapidly Evolving Piracy Landscape

Jane Sunderland of Sunderlaw Strategies, Inc.
Moderated by Charlie Abrahams of MarkMonitor

11:50am - 12:20pm

GDPR and WHOIS: Impact on the Domain Industry and Brand Protection

Statton Hammock of MarkMonitor

12:20pm - 1:40pm

Lunch

1:40pm - 2:25pm
Brand Breakout 1

The Eyes Have It: A Closer Look at the Consumer Centric Approach to Brand Protection

Mary Jenkins of MarkMonitor

Domain Breakout 1

Domain Management Trends and Hot Topics

Chris Niemi, Sherry Hildebrand and Justin Mack of MarkMonitor
Moderated by Stu Homan of MarkMonitor

2:30pm - 3:15pm
Brand Breakout 2

Determining Intent for Effective Brand & Fraud Enforcement Strategies

Melissa Tveit of Moneygram, Beth Banks of Cox Automotive
Moderated by Stefanie Ellis of MarkMonitor

Domain Breakout 2

A Conversation with DigiCert; What you need to know now about ssl certificates

Jeff Barto and Ryan White of DigiCert

3:15pm - 3:30pm

Break

3:30pm - 4:10pm

dotBrands... The Story So Far and What Lies Ahead

Martin Sutton of the Brand Registry Group

4:10pm - 4:40pm

Domain Customer Success Stories: Managing Cost, Complexity and Risk

Tim Wicinski of Salesforce, Lynn Humphreys of Tailored Brands, James McMahon of Backcountry
Moderated by Alison Simpson of MarkMonitor

4:40pm - 5:20pm

Big Problems, Limited Resources: How to Manage Brand Protection Priorities

Olga Stansell of PayPal, Ismael Rios of Microsoft
Moderated by Holly Sample of MarkMonitor

5:20pm - 5:30pm

Closing

David Cooper of MarkMonitor

5:30 – 7:00pm

Cocktail Reception

Register

Venue

NEW MISSION THEATER – ALAMO DRAFTHOUSE
2550 Mission Street
San Francisco, CA 94110
415-549-5959
Get Directions

Hotel

HOTEL KABUKI
1625 Post Street
San Francisco, CA 94115
(415) 922-3200
Hotel Room Block

50 California St., Suite 200, San Francisco, CA 94111

(415) 278-8400

(415) 278-8444

field.marketing@markmonitor.com

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