Principles of Domain Management – Understanding the Essentials

Whether you are new to domain management or looking to refresh and expand on your existing knowledge, our annual domain seminar will bring together some of the industry’s leading experts to share their experiences and knowledge of the eco-system.

The day will focus on how to keep your domain strategy simple but effective, going back to basics and demonstrating how the creation of an innovative and robust domain strategy needn't be a complex process.


Doug Isenberg, an attorney in Atlanta, Georgia, has been advising clients on domain name legal issues since 1996. The World Trademark Review has said that he is “a whiz on all things to do with Internet law and domain names”; and the Atlanta Business Chronicle has called him an “international authority on Internet law.” In addition to representing clients in domain name disputes and transactions, Doug also serves as a domain name panelist for four of the leading domain name dispute resolution service providers, including the World Intellectual Property Organization (WIPO). Doug publishes a blog about domain names and the law, and curates daily Internet legal news on his website at

Simon Hellekalek joined Red Bull in early 2014 as IP Prosecution Manager responsible for, inter alia, trademark prosecution matters, trademark application strategies and trademark clearances on a worldwide basis. Since May 2016, Simon is working on the Brand Enforcement side as BE Manager Europe. He is responsible for opposition/cancellation proceedings, counterfeit and customs matters in Europe as well as for global domain name matters, in particular enforcement.

Nicole Schmölzer joined Red Bull at the end of 2012 to work as a Brand Enforcement Paralegal. Nicole is responsible for, inter alia, active oppositions/cancellation and unfair competition/counterfeit matters in Europe, as well as social media matters on a worldwide basis. Since January 2016, Nicole has also taken over the responsibility for Red Bull’s global domain name management, acting as port of call for all business units and external service providers.

Nigel joined in March 2015 as Head of Brand to drive a change in the business from being solely performance marketing driven, to being a brand that is top of mind for consumers. With a background in Consumer Branding, Nigel has been focussed on building the core proposition of the brand and building awareness of the benefits to customers of choosing No surprise, that as a kiwi, Nigel loves to spend his time in the great outdoors and seeing the world. A great fit with, which is all about getting out there and discovering the world.

Before starting work for in early 2012 as legal counsel, Jaap worked as a trademark attorney/IP consultant in two firms in the Netherlands for more than 10 years. Currently, at, Jaap is mainly dealing with IP/ICT law and general legal matters as well as the responsibility for the domain name and trademark portfolio and the gTLD program. Jaap has an educational background which includes an LLM at Leiden University (corporate law; intellectual property law) and has served as a speaker and panelist on numerous occasions and among others, lectured employees of the Dutch Chambers of Commerce on Intellectual Property Law. In his free time Jaap likes sports (both actively and passively) and has a passion for travel, which turns out to be pretty useful as well as convenient when working for a company like If and when at home and the time allows it, Jaap even likes to read a (comic) book.

Emilie Turbat is Chief Sales Officer at Afnic, the French Registry for .fr and back-end provider for 14 new French gTLDs. She started at Afnic back in 2009 and helped create Afnic’s customer service before supporting the internal changes towards a Sales Department that she has been leading for three years. She has contributed to the launch of 14 new gTLDs from their application to ICANN, to their general availability - hence her experience in the gTLD launch phases such as sunrise, and pioneers phases and in the premium names sales.

Giovanni Seppia has been EURid External Relation Manager since early 2008. He previously worked at ICANN as European Regional Liaison. Prior to that, he was General Manager at CENTR. He has also served as head of External Relations for the Italian Registry (IIT CNR) for five years and has three years’ experience in various roles at the European Commission. Giovanni has been a consultant on EU policies and programmes for various Italian and European organisations, and delivered the bi-yearly EU project-management course at the Master on EU Policies and Funds of AICCRE for ten years. He graduated in Political Sciences, International Law, at the University of Pisa.

Oli Hope is Director of Registry Services at Nominet, the .UK registry and trusted partner for 34 TLDs, incorporating generics (both open and closed), geographics and brands.

Oli has worked in the domain industry since 2008, building up a deep understanding of both the registrar's perspective and the business needs of brands across a wide range of sectors. He is a champion for operational excellence, and his team has overseen the largest transition of domains in the industry.

A chartered accountant, Oli has served in a number of positions in the ICANN community, and prior to working for Nominet served on its Board.

Katy Rolph is a Trainee Solicitor at the Paysafe Group where she provides legal advice to Paysafe’s Digital Wallets businesses, Skrill and NETELLER. Katy’s work includes managing their domain and trademark portfolios. Prior to joining the Paysafe Group, Katy worked at Microsoft Research’s laboratory in Cambridge where she worked on intellectual property matters relating to research projects. Since joining the Paysafe Group in 2014, Katy has lead the consolidation of the group’s domain portfolio from multiple registrars to a single corporate registrar and developed the company’s domain management policies and strategy.

Mark is responsible for the management of Dyn’s Enterprise customers and partners in the EMEA region with a focus on retail technology.

Mark has 15 years experience in the technology sector working in sales and project management roles with SaaS companies, Service providers, Carriers, VAR’s, Hosting providers and Mobile App start-ups. Prior to joining Dyn, Mark ran Sales and Marketing functions for UK Motion Capture pioneers Synertial. Mark regularly speaks at Industry events commenting on Internet performance and its importance to eCommerce and retail sectors.





9.30 - 9.40am

Welcome & Scene Setting

Lynnette Brady, MarkMonitor

9.40- 10.10am

The Internet Eco-System - 2016 Review, 2017 Predictions

Matt Serlin, MarkMonitor & Charlie Abrahams, MarkMonitor
Moderated by Simon Whitehouse, MarkMonitor

10.10 - 10.40am

A Registry’s Perspective on the State of the Domain Industry Today

Emilie Turbat, Afnic, Giovanni Seppia, EURid & Oli Hope, Nominet
Moderated by Janelle McAlister, MarkMonitor

10.40 - 11.00am
Coffee & Networking Break - Under the Bridge
11.00 - 11:30am - The Domain Management Journey

Jaap van den Broek,
Moderated by Troy Fuhriman, MarkMonitor

11.30am - 12.00pm

Domain Name Disputes in the New World of New gTLDs

Doug Isenberg, GigaLaw Firm

12.00 - 12.30pm

Keeping Domains On-Track - Portfolio Management and New DN Projects

Nicole Schmölzer & Simon Hellekalek, Red Bull

12.30 - 2.00pm Lunch - Marco PIERRE WHITE - marco grill
2.00 - 2.30pm

Delivering Digital Experience: Cloud Based DNS for Reliability and Performance

Mark Lewis, Dyn

2.30- 3.00pm

Paysafe Group - Evolving a Multi-Stakeholder Strategy

Katy Rolph, Paysafe Group
Moderated by Alessandra Follesa, MarkMonitor

3.00- 3.30pm

Turning an Online Performance Business into a Brand

Nigel Wolstenholme,

3.30 - 3.45pm
Coffee & Networking Break - Under the Bridge
3.45 - 4.30pm

Domain Strategy – Understanding the Practical Solutions – An Interactive Session

Prudence Malinki, MarkMonitor & Ghazala Ahmad, MarkMonitor

  • Reasons to create a strategy - the challenges brand holders face
  • What to consider in developing a strategy
  • An interactive discussion on key components of a good strategy and best practices
4.30 - 5.15pm

Breakout Session

Becoming DNS Savvy – A Beginner's Guide

  • Introduction to the basics of DNS
  • Troubleshooting the most common scenarios
  • Knowledge check

Domain Recovery – Knowing Your Options

  • Overview of the main Domain Recovery options – Snapping, Acquisitions and UDRP & URS
  • Pros and cons of each option
  • Key considerations for each option
  • Ask the expert Q&A session with Doug Isenberg, The GigaLaw Firm and Troy Fuhriman, MarkMonitor
5.15pm Drinks Reception and Stadium Tour*

* Stadium tour is subject to availability



Under the Bridge

Stamford Bridge, Fulham Road, London, SW6 1HS